The decision of which to use is driven by whether (A) you need to identify statements, programs, or categories with an initial caps treatment, or (B) you have a headline that is a complete sentence. Below are the two executional choices you have for both digital and print deliverables. Graphik Condensed Regular and Semibold should primarily be used for large headlines or in charts that require a high density of information in a small space.Įxample of chart using condensed font: Typography-Use Condensed/Compact Fonts for DigitalĪs stated above, for Digital Assets we change the fonts used to Graphik Condensed and Graphik Compact (to better utilize the restricted space of the deliverables). Use it for sidebars, captions, charts or when horizontal space is limited and a narrower column is needed. Graphik Compact Regular and Semibold are recommended for all digital assets and to show contrast against regular text in print formats. This is necessary because these instances have inherent technical restraints and/or practical limitations (most of these files are shared with those lacking the Graphik font).
Emails and Microsoft PowerPoint® PresentationsĪrial Regular and Bold are to be used on all emails and PowerPoint presentations. Graphik Regular and Semibold provide a solid foundation for most applications. Utilizing the Graphik Styles Print and PDFs
